A2Z Cust2Mate Secures Additional Retail Media Milestone with Lego Adds Commission-Based Revenue Stream

Executive Summary

• A2Z Cust2Mate Solutions Corp. announced a multi‑year retail media agreement to advertise LEGO products on up to 5,000 smart carts at Yochananof supermarkets in Israel.
• The deal adds a dual‑revenue model: guaranteed minimum payments plus CPM advertising fees and commissions on every completed transaction.
• This is the company’s third retail‑media partnership in three weeks, expanding its monetization platform and providing first‑party shopper data for advertisers.

Key Details

• Partnership Scope: Advertising LEGO products across up to 5,000 smart carts at Yochananof, Israel’s leading supermarket chain.
• Revenue Structure:
• Guaranteed minimum payments (amount not disclosed).
• Cost‑per‑thousand impressions (CPM) fees.
• Transaction commissions on each completed purchase generated via QR codes/shoppable links.
• Contract Duration: Multi‑year agreement (specific term not disclosed).
• Strategic Significance: Third retail‑media deal in three weeks, following agreements with Toys “R” Us Israel and The Red Pirate, indicating rapid expansion of Cust2Mate’s smart‑cart advertising platform.
• Data & Analytics Benefit: Provides advertisers first‑party in‑store shopper insights as third‑party cookies decline.
• CEO Quote: Gadi Graus highlighted the deal’s role in “expanding our smart cart marketplace… driving recurring revenue for ourselves and our partners.”

Notable Quotes

“This agreement allows us to continue to expand our smart cart marketplace that transcends traditional advertising, driving recurring revenue for ourselves and our partners,” – Gadi Graus, CEO.