MAX Power Selects Premier Drilling Contractor for Canada's First Dedicated Natural Hydrogen Well

The most recent news release from October 17, 2025, states that MAX Power Mining Corp. has selected a premier Saskatchewan-based drilling contractor for Canada's first dedicated deep well targeting Natural Hydrogen at the Lawson target within the Genesis Trend. Drilling is expected to commence "on or about November 7, 2025" and last for approximately three weeks, utilizing a powerful tele-double rig with a 24-person crew.

The company also announced its significant presence at the H-Nat Summit in Paris, France, from November 13-14, 2025, where it will present on "Trailblazing a New Natural Hydrogen Arena in Saskatchewan, Canada." This presentation will highlight the geological and jurisdictional underpinnings of Canada's largest permitted land package for Natural Hydrogen, along with exploration and well-drilling updates.

Furthermore, MAX Power has engaged two investor relations and marketing firms: InvestorBrandNetwork (IBN) for corporate communications and media distribution services for three months (USD $114,000) and TAFIN GmbH for investor relations and marketing services focused on the German market for approximately ten weeks (150,000 euros payable upfront). Both agreements are arm's-length.

This news confirms the operational execution of a previously announced key milestone: the commencement of Canada's first dedicated deep natural hydrogen well. On September 30, 2025, MAX Power announced that well licensing for the Lawson target was "imminent" and drilling would start in "Q4 2025." This latest release provides a precise commencement date of November 7, 2025, which falls within the Q4 2025 timeline, indicating the company is on schedule.

The selection of a "premier" drilling contractor with an "exceptional safety and performance record" is a positive, albeit routine, step in a drilling program, as it minimizes execution risk. The company's participation and prime presentation slot at the H-Nat Summit in Paris provide an important platform to gain international exposure and credibility for its pioneering efforts in natural hydrogen.

The new marketing and investor relations agreements (with IBN and TAFIN GmbH) are a standard practice for junior resource companies, especially as they approach significant operational catalysts like drilling. While these agreements come with a cash cost (USD $114,000 and 150,000 euros), they aim to broaden investor awareness and potentially attract new capital. These are routine business expenses for public companies in the resource sector.

Crucially, this news follows the October 14, 2025, announcement of the discovery of a new, large natural hydrogen target area called Lucky Lake, which shares similar geophysical characteristics with Lawson and reinforces the "size and scalability of the Genesis trend." That discovery was a Material - Game Changer event, significantly expanding the company's prospective resource base. In that context, the current news, while positive, is primarily about the methodical execution of the initial drilling program at Lawson, which is a critical step to validate the geological model for not just Lawson, but potentially for the entire Genesis trend, including Lucky Lake.

Therefore, this release is a routine positive development. It confirms that the company is diligently progressing towards its stated goals and operational timeline, providing further clarity on the drilling schedule. It does not introduce new information that would fundamentally alter the company's valuation or prospects beyond what was established by previous announcements, particularly the Lucky Lake discovery.

MAX Power Mining Corp. is an innovative mineral exploration company primarily focused on the rapidly emerging Natural Hydrogen sector in North America, with a secondary focus on critical minerals. Its flagship project is the Genesis Trend in Southern Saskatchewan, Canada, which spans 200 kilometers. The company holds approximately 1.3 million acres of permitted land for Natural Hydrogen exploration, with an additional 5.7 million acres under application.

The primary target within the Genesis Trend is Lawson, which has been delineated as Canada's first deep well specifically targeting Natural Hydrogen. MAX Power's geological team has identified all five critical elements for potential Natural Hydrogen accumulation (source rocks, migration pathways, reservoirs, seals, and traps) at Lawson, supported by extensive seismic data and geological analysis. The company aims to commence drilling at Lawson in Q4 2025.

Recently, MAX Power announced the discovery of another significant target, Lucky Lake, within the Genesis Trend, approximately 50 km northwest of Lawson. Lucky Lake shares similar geophysical characteristics with Lawson and is situated near essential infrastructure, reinforcing the vast scale and potential of the Genesis Trend.

In addition to Natural Hydrogen, MAX Power also holds a portfolio of properties in the US and Canada focused on critical minerals, including a 2024 diamond drilling discovery at the Willcox Playa lithium project in southeast Arizona. The company has strategically relocated its head office to Saskatchewan to align with the province's supportive environment for resource development and collaborate with research institutions like the Petroleum Technology Research Centre (PTRC).