The FUTR Corporation Announces Exclusive Partnership with New York State Auto Dealers Association

Executive Summary

• FUTR Corporation entered into an exclusive partnership with the New York State Automobile Dealers Association (NYSADA) to launch the FUTR Payments 2.0 loan‑payment optimization program across ~1,000 NY franchised dealerships.
• The platform modernizes bi‑weekly auto‑loan payments, using data analytics to accelerate equity buildup for consumers and drive retention and revenue for dealers.
• This partnership builds on a prior “Tax Max” collaboration announced in Dec 2025 and is intended as a template for expansion into additional state and regional dealer associations.

Key Details

• Partnership Agreement: Dated February 23, 2026; FUTR serves as the exclusive provider of the loan‑payment optimization program under its Payments 2.0 technology.
• Target Reach: Access to approximately 1,000 franchised dealerships in New York State via NYSADA’s member network.
• Program Benefits for Dealers:
• Improved customer retention through structured payment engagement.
• Faster equity creation enabling quicker trade‑cycle turnover.
• Recurring touchpoints that extend lifetime value of customers.
• Seamless integration with existing F&I and dealership workflows via Dealer Management Systems.
• Technology Highlights: Payments 2.0 analyzes loan structure and timing, integrates directly with dealer systems, and operates on consumer‑permissioned data—no data mining or ownership transfer.
• Strategic Context: Complements the “Tax Max” partnership announced Dec 2025; part of a broader rollout strategy to replicate the model across other state/regional auto‑dealer associations.
• Executive Comment: Mindy Bruns, Chief Business Officer, emphasized that the solution “improves affordability while strengthening long‑term customer relationships” and will eventually integrate with FUTR’s AI Agent platform for richer consumer insights.

Notable Quotes

“Dealers consistently ask for tools that improve affordability while strengthening long‑term customer relationships,” said Mindy Bruns, Chief Business Officer of FUTR Payments.
“Our Payment Optimization partnership with NYSADA builds on the trusted Bi‑Weekly model dealers already understand, while adding data‑driven analytics and workflow integration that support retention, equity growth, and revenue continuity.”