Canadian Tire Corporation expands Microsoft collaboration in building next-generation retail intelligence platform

Executive Summary

• Canadian Tire Corporation announced the next phase of its multi‑year partnership with Microsoft to build and roll out a custom retail intelligence platform, MOSaiC, across all CTC banners.
• MOSaiC leverages Azure cloud, AI models and generative capabilities to combine internal sales, Triangle Rewards data and external signals (weather, holidays, local events) for real‑time demand insight and inventory/marketing optimization.
• The rollout follows a successful 2025 pilot that identified over 1,000 distinct “life occasions,” and will be supported by Microsoft’s cloud infrastructure and engineering collaboration; CTC is also deploying Microsoft 365 Copilot internally.

Key Details

• Platform Name: MOSaiC – a retail intelligence engine built on Microsoft Azure and powered by Microsoft AI.
• Scope: Scaled across Canadian Tire, Mark’s, SportChek stores and digital channels; integrates sales data, Triangle Rewards loyalty information, seasonality, weather patterns, holidays, and local events.
• Pilot Results (2025): Identified >1,000 distinct customer “life occasions” for targeted merchandising, promotions, and service offerings.
• Rollout Plan (2026): Phased enterprise deployment to retail and digital teams; insights will inform merchandise assortments, store/online experiences, and personalized promotions.
• Microsoft Role: Provides cloud infrastructure, AI model capabilities, engineering collaboration, and support for secure, scalable expansion of MOSaiC.
• Additional AI Initiatives: CTC already uses AI pricing/promotions tool DaiVID; now launching national rollout of Microsoft 365 Copilot for corporate employees to enhance analysis and collaboration.
• Training Commitment: Structured AI training programs with Microsoft and leading business schools to upskill employees on responsible AI adoption.

Notable Quotes

“While we have 100 years of customer relationships and local knowledge, MOSaiC will help our teams make better decisions about what to offer, when, and where… moving beyond selling products to serving the occasions of customers' lives.” – Greg Hicks, President & CEO, Canadian Tire Corporation

“By combining their deep understanding of Canadian life with Microsoft’s advanced AI capabilities, we’re enabling experiences that feel more personal, more useful and more timely…” – Matt Milton, President, Microsoft Canada