RBC and Canadian Tire Corporation launch loyalty partnership, unlocking more rewards and value for millions of Canadians

Executive Summary

• RBC and Canadian Tire Corporation have launched a strategic loyalty partnership linking RBC’s Avion Rewards with CTC’s Triangle Rewards.
• Eligible RBC credit and debit cardholders can now earn 3× Canadian Tire Money on qualifying purchases at participating CTC retail banners (Canadian Tire, SportChek, Mark’s, etc.).
• The collaboration includes exclusive offers for members and will later allow conversion of Avion points to Canadian Tire Money, expanding the value proposition for millions of customers.

Key Details

• Partnership Scope: Integration of RBC’s Avion Rewards with CTC’s Triangle Rewards program.
• Reward Rate: 3× Canadian Tire Money on eligible purchases made with linked RBC credit or debit cards at participating CTC retailers.
• Participating Retail Banners: Canadian Tire, SportChek, Mark’s, and other CTC locations.
• Activation Process:
  1. Link RBC card to Triangle Rewards via avionrewards.com/triangle.
  2. Scan Triangle Rewards card at checkout.
  3. Pay with the linked RBC card to earn rewards.
• Future Feature: Later in 2026, members will be able to convert Avion points into Canadian Tire Money.
• Member Base Impact: Extends benefits to nearly 12 million Triangle Rewards members and millions of RBC cardholders.
• Quotes:
• “RBC and Canadian Tire Corporation have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders…” – Vinita Savani, EVP Cards & Loyalty, RBC.
• “Growing Triangle Rewards is a critical cornerstone of our True North strategy… This partnership supports our ongoing transformation of Triangle Rewards…” – Darryl Jenkins, EVP & Chief Development Officer, Canadian Tire Corporation.

Notable Quotes

• Vinita Savani (RBC): “Together, we've developed a rewarding offering that underscores our shared commitment to innovation, putting clients at the centre of everything we do.”
• Darryl Jenkins (Canadian Tire): “This partnership supports our ongoing transformation of Triangle Rewards from a loyalty program into a powerful Canadian ecosystem…”