Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group

Executive Summary

• Bragg Gaming Group announced a four‑year extension of its comprehensive Player Account Management (PAM) platform and turnkey solution with Senator Group, a leading online casino operator in Croatia.
• The agreement continues to provide Senator Group with Bragg’s PAM technology, exclusive game library, Fuze™ player‑engagement tools, and fully managed marketing/operational services, positioning Bragg as a key iGaming supplier in the region.
• The partnership supports Bragg’s “AI‑First” strategy, leveraging its AI Brain and collaboration with Golden Whale to deliver predictive modelling and compliance tools for upcoming Croatian regulatory changes.

Key Details

• Agreement Duration: Four‑year extension of existing PAM/platform services agreement.
• Scope of Services:
• PAM platform for hyper‑personalized player account management.
• Access to Bragg’s extensive library of proprietary, exclusive, and aggregated casino games.
• Use of the award‑winning Fuze™ player engagement toolkit.
• Fully managed marketing and operational support services.
• Strategic Importance: Reinforces Bragg’s market position in Croatia and provides a template for expansion into other emerging regulated markets.
• AI Integration:
• Development of “Bragg AI Brain” with technical collaboration from Golden Whale.
• Current offering includes predictive modelling for player‑behaviour monitoring; future rollout planned for additional AI‑driven products to aid compliance with Croatia’s proposed “moderate marketing” restrictions.
• Regulatory Context: Platform designed to help operators meet anticipated Croatian regulatory changes, enabling hyper‑personalized content delivery while staying within compliance limits.
• Quotes:
• Matevž Mazij, CEO, Bragg Gaming Group: “Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone… Croatia represents a major European opportunity.”
• Dimitar Deskoski, CEO, Senator Croatia: “Bragg has proven to be an invaluable partner… the extension underscores our vision and their platform’s market‑leading results.”

Notable Quotes

• “We are focusing our efforts on supporting premier partners in high‑growth regulated markets, and Croatia represents a major European opportunity.” – Matevž Mazij, CEO, Bragg Gaming Group
• “The fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform's proven ability to deliver market‑leading results.” – Dimitar Deskoski, CEO, Senator Croatia