Prospect Media Group Ltd. (Prospect) Launches Engage+: a Smarter, Data-Driven Evolution of the Retail Flyer

Executive Summary

• Ciscom Corp. and its subsidiary Prospect Media Group announced the official launch of Engage+, a data‑driven platform that repurposes traditional flyer content for precision, multi‑channel delivery.
• The platform leverages customer data, automation, and real‑time optimization to improve reach, reduce waste, and tie exposure to measurable outcomes such as traffic and sales.
• Executives highlighted early client traction and indicated that additional technology‑based products will be rolled out in the coming weeks.

Key Details

• Engage+ Features
• Uses existing flyer assets combined with customer data to target high‑opportunity shoppers.
• Delivers across print, digital, video, out‑of‑home, and other channels.
• Real‑time optimization automatically adjusts messaging and channel mix based on live performance.
• Provides measurable impact by linking exposure to traffic, sales, and engagement metrics.

• Aims to reduce print waste while expanding digital reach, improving return on ad spend.

• Executive Comments

• Sheri Rogers (President, Prospect Media Group) emphasized that Engage+ builds on Prospect’s long‑standing analytics capabilities and offers retailers a smarter way to leverage flyer content.

• Michel Pepin (President, CEO & Director, Ciscom Corp.) noted early traction, described the launch as a “very positive outcome” of renewed technology investments, and signaled forthcoming announcements of additional tech‑based products/services.

• Strategic Context

• The launch reflects Ciscom’s broader investment in AI‑supported analytics, automation, and actionable intelligence across its ICT, AdTech, and MarTech portfolio.
• Enhances Ciscom’s omni‑media offering by integrating traditional print media with digital precision targeting.

Notable Quotes

• “We’re very excited about Engage+ as it builds on the advanced analytics Prospect has been using with retailers for years.” – Sheri Rogers
• “Engage+ is a very positive outcome of our renewed investments in technology… we will roll‑out new technology‑based products and services, which we will announce in the coming weeks.” – Michel Pepin