Ciscom, Prospect Media roll out Engage+

Executive Summary

• Ciscom Corp. and its division, Prospect Media Group (PMG), have launched "Engage+," a new data-driven platform designed to transform traditional retail flyer content into a precision-delivered, multi-channel advertising program.
• The platform leverages AI-supported analytics, automation, and customer data to optimize ad delivery across print, digital, video, and out-of-home channels, aiming to improve return on ad spend and reduce waste.
• CEO Michel Pepin highlighted early traction with clients and announced that the company plans to roll out additional technology-based products and services in the coming weeks.

Key Details

• Product Name: Engage+
• Developer: Prospect Media Group (PMG), a division of Ciscom Corp.
• Core Functionality: Transforms existing flyer content using customer data, automation, and optimized delivery to reach shoppers at the point of purchase.
• Key Features:
  • Precision Targeting: Reaches high-opportunity customers most likely to act.
  • Multichannel Delivery: Delivers content across print, digital, video, and out-of-home channels.
  • Real-time Optimization: Automatically adjusts channels and messages based on live performance metrics.
  • Measurable Impact: Ties exposure to outcomes such as traffic, sales, and engagement.
  • Smarter Spending: Reduces print waste and expands digital reach using assets clients already produce.
• Strategic Context: The launch reflects PMG’s broader investment in AI-supported analytics and automation to help brands navigate the commerce landscape.
• Future Outlook: Ciscom intends to announce new technology-based products and services in the coming weeks, building on the success of Engage+.

Notable Quotes

• Sheri Rogers, President of Prospect Media Group: "We're very excited about Engage+ as it builds on the advanced analytics Prospect has been using with retailers for years... Retailers no longer need to choose between traditional reach and digital intelligence. It's a smarter, more connected way to lift return on ad spend from the content retailers already invest in."
• Michel Pepin, President, CEO and Director of Ciscom: "We're getting early traction as clients clearly require the unique features Engage+ offers when compared to the basic market offering... As a market leader, we will roll out new technology-based products and services, which we will announce in the coming weeks."