Vertiqal Studios forms partnership with HSAD

Executive Summary

• Vertiqal Studios Corp. entered a strategic partnership with HSAD, the global advertising agency of LG Group, to access HSAD’s state‑of‑the‑art virtual production studio (VPS) in Englewood Cliffs, NJ.
• The VPS utilizes LG’s Magnit Micro LED two‑wall display system, enabling high‑resolution 3‑D environments without a green screen and allowing rapid, scalable content creation for Vertiqal’s clients.
• The collaboration is positioned to support multimillion‑dollar activations, expand HSAD’s client reach, and deliver upcoming sports‑league content slated for November 2025.

Key Details

• Partnership Scope: Vertiqal will leverage HSAD’s VPS for virtual production services; HSAD gains a commercial partner to showcase the studio to a broader set of advertisers.
• Technology Highlights: Two‑wall LG Magnit Micro LED display delivering fine‑pixel‑pitch, high‑resolution backgrounds; eliminates need for traditional green screens; supports immersive 3‑D environments and seamless visual effects.
• Operational Benefits: Vertiqal can produce high‑impact campaigns without maintaining its own always‑on virtual production facility, improving cost efficiency and scalability.
• Revenue Potential: Both parties anticipate “multimillion‑dollar activations” as a result of the partnership, though specific financial terms were not disclosed.
• Upcoming Projects: Vertiqal is scheduled to produce content for major sports leagues in November 2025 using the VPS.
• Strategic Rationale: HSAD expands its service offering beyond LG’s internal brand work; Vertiqal enhances its production capabilities and client offerings across social‑first and experiential channels.

Notable Quotes

• “Our partnership with HSAD gives us access to unparalleled virtual production technology, allowing us to scale projects, innovate creatively and deliver high‑quality campaigns that resonate with audiences globally.” – Jon Dwyer, Chairman & CEO, Vertiqal Studios.
• “Collaborating with Vertiqal enables us to demonstrate the full potential of our virtual production studio while giving brands access to world‑class production and creative solutions.” – Vanessa Marquez, Head of Client Services & New Business, HSAD.