M&A / Property
Vitalist Secures Facer for VitalOS

VITA · Price
Executive Summary
- Vitalist Inc. announced a three‑year partnership with Facer to pre‑install the Facer watch‑face platform on all VitalOS smartwatches, beginning with the 2026 launch of the Reebok Kinetic device.
- The agreement gives Vitalist users immediate access to over 500,000 customizable watch faces and includes a 30‑day free trial of Facer Premium.
- The partnership will be highlighted at CES 2025 (January 6‑9) on the MicroEJ booth, underscoring Vitalist’s push to build an open developer ecosystem for wearable devices.
Key Details
- Partnership Scope: 3‑year agreement; Facer app and companion Watch App pre‑installed on all designated VitalOS products.
- Launch Timeline: Integration begins with the Reebok Kinetic smartwatch launch in 2026.
- User Benefits: Every VitalOS smartwatch ships with Facer built‑in plus a 30‑day free trial of Facer Premium, providing instant access to a catalog of >500,000 watch faces from top brands and independent designers.
- Ecosystem Impact: Signals validation of the VitalOS platform, positioning it as an open alternative to established wearable OSes and attracting third‑party developers.
- Market Expansion: Provides Facer with direct exposure to VitalOS users while demonstrating collaboration capability with major athletic brands (e.g., Reebok).
- CES Announcement: Joint unveiling of the partnership at CES 2025, hosted at MicroEJ booth #53029 in the Venetian.
Notable Quotes
- “This partnership is all about giving the customer seamless technology paired with endless personalization… we are removing friction and immediately delivering a massive library of customizable watch faces.” – Brook Eaton, CPO, Facer
- “Facer is the perfect first partner… Their commitment to VitalOS validates our vision: an open platform where customers control their experience and developers can thrive.” – Sean Croft, CPO, Vitalist Inc.
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Jun 16, 2026 · 08:30