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Vitalist and MicroEJ Announce New Reebok Smartwatch Powered by VitalOS(TM)

By The Northwire Desk — AI Analysis Dec 02, 2025 · 07:30 VITA · 1.05 Vitalist Inc.
VITA · Price

Executive Summary

  • Vitalist Inc. and MicroEJ announced the launch of the first Reebok smartwatch powered by VitalOS™ – the inaugural commercial implementation of Vitalist’s wearable operating system.
  • The partnership showcases VitalOS™ capabilities, including low‑power architecture, 6–9 month development cycles, brand‑specific customization, and hardware‑agnostic scalability.
  • The new smartwatch will be demonstrated at CES 2026, providing visibility for the platform among consumer brands and IoT developers.

Key Details

  • Collaboration: Vitalist Inc. (TSX‑V: VITA.V) partnered with MicroEJ to develop VitalOS™, a virtualization‑based OS built on MicroEJ’s VEE Wear technology.
  • First Commercial Implementation: Reebok is the first global brand to launch a smartwatch using VitalOS™.
  • Platform Capabilities Highlighted:
  • Ultra‑low power architecture for extended battery life.
  • Development cycles of 6–9 months, reducing time‑to‑market.
  • Customization options allowing brands to tailor user experiences.
  • Hardware‑agnostic scalability enabling support across multiple device generations.
  • Quotes:
  • “VitalOS™ is designed to give brands greater control over their wearable product experience,” – Kalvie Legat, CEO, Vitalist.
  • “We designed VitalOS™ to be future‑proof from day one,” – Sean Croft, Chief Product Officer, Vitalist.
  • “VEE Wear brings to VitalOS™ the same proven foundation that already powers millions of embedded and IoT devices worldwide,” – Fred Rivard, CEO, MicroEJ.
  • CES 2026 Showcase: The smartwatch and VitalOS™ platform will be displayed at CES 2026 (MicroEJ booth #53029, Venetian Expo).
  • Forward‑Looking Statements: The release contains forward‑looking information regarding the launch timeline, battery performance, development cycles, and scalability of VitalOS™.

Notable Quotes

  • “VitalOS™ is designed to give brands greater control over their wearable product experience.” – Kalvie Legat, CEO, Vitalist
  • “We designed VitalOS™ to be future‑proof from day one.” – Sean Croft, Chief Product Officer, Vitalist
  • “VEE Wear enables VitalOS™ to support wearables designed for efficient power consumption and scalability across device generations.” – Fred Rivard, CEO, MicroEJ
Read the original news release →

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