Thunderbird Entertainment Awards Moose Toys as Global Master Toy Partner for JAM Media's BeddyByes

Executive Summary

• Thunderbird Entertainment announced Moose Toys as the global master toy partner for its preschool animated series BeddyByes, authorizing a multi‑category licensed toy line.
• The first product launch is slated for the United Kingdom in Fall 2026, with U.S. retail rollout expected in Spring 2027, followed by worldwide distribution aligned with the series’ TV debut on Disney+ and Disney Jr. in 2026.
• Thunderbird retained global media and consumer‑product rights (excluding specific European territories) acquired in 2024; the partnership expands the brand’s monetisation beyond broadcast into tangible consumer products.

Key Details

• Partnership Scope: Moose Toys will design, develop, manufacture, and distribute preschool toys across categories including figures, plush, wood toys, playsets, vehicles, role‑play items, musical instruments, etc.
• Territorial Rights: Thunderbird holds worldwide media (except the UK, Ireland, Finland, and certain rights in Denmark/Sweden) and consumer‑product rights for BeddyByes; Moose Toys receives a global master license to produce the toy line.
• Launch Timeline:
• United Kingdom retail launch – Fall 2026
• United States retail launch – Spring 2027
• Subsequent roll‑out to Moose’s other markets as the series expands internationally.
• Series Distribution: BeddyByes will premiere on Disney+ and Disney Jr. in the U.S. (2026) and is already airing on BBC iPlayer, CBeebies (May–June 2025), RTÉ Player (Ireland), DR (Denmark); releases planned for YLE (Finland, early 2026) and SVT (Sweden, Fall 2026).
• Trade Show Appearances: BeddyByes toys will be showcased at:
• Spielwarenmesse – Nuremberg, Germany (Jan 27‑31 2026)
• North American International Toy Fair – New York City (Feb 14‑17 2026)
• Licensing Expo 2026 – Las Vegas (May 19‑21 2026)
• Brand Licensing Europe (BLE) 2026 – London (Oct 6‑8 2026)
• Executive Comments:
• Richard Goldsmith, President of Global Distribution & Consumer Products, highlighted the strategic fit and market opportunity for a “sleep‑time” brand.
• John Rice, CEO of JAM Media, emphasized extending the series’ gentle storytelling into toys to reinforce bedtime routines.
• Hollie Holmes, VP of Global Licensing at Moose Toys, noted the line will support families in building consistent daily habits.

Notable Quotes

“We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one‑of‑a‑kind series,” – Richard Goldsmith, President, Thunderbird Distribution & Consumer Products.

“We’re delighted to partner with Moose Toys to bring BeddyByes into the lives of preschoolers in new ways,” – John Rice, CEO, JAM Media.

“Our collaboration … is going to make dreams come true for all fans – kids and their parents – of the animated series,” – Hollie Holmes, Vice President of Global Licensing, Moose Toys.