Shopify merchants record $14.6B in sales over weekend

Executive Summary

• Shopify merchants generated a record $14.6 billion in global sales over the Black Friday‑Cyber Monday (BFCM) weekend, up 27 % YoY (24 % on a constant‑currency basis).
• Peak traffic reached $5.1 million in sales per minute at 12:01 p.m. EST on Black Friday, with infrastructure handling unprecedented request volumes.
• Over 81 million customers purchased from Shopify‑powered brands, and more than 94 900 merchants recorded their highest‑selling day ever.

Key Details

• Total BFCM sales: $14.6 billion (27 % YoY increase; 24 % constant‑currency).
• Customer reach: >81 million shoppers worldwide.
• New merchant activity: >15 800 entrepreneurs made their first sale on Shopify during the weekend.
• Top‑selling merchants: >94 900 merchants achieved their highest‑selling day ever.
• Average cart price: $114.70 ( $112.29 constant‑currency).
• Geographic highlights: Top countries – United States, United Kingdom, Australia, Germany, Canada; top cities – Los Angeles, New York, London, San Francisco, Miami.
• Peak sales rate: $5.1 million per minute at 12:01 p.m. EST on Black Friday.
• Cross‑border orders: Represented 16 % of total global orders.
• Shop Pay performance: 39 % YoY increase in sales via Shop Pay; 32 % of all orders used Shop Pay.
• Logistics volume: >136 million packages tracked globally on the Shop app.
• Infrastructure load: Processed 2.2 trillion Edge requests, served 90 petabytes of data, executed 14.8 trillion database queries and 1.75 trillion database writes.
• Performance peaks: 489 million Edge requests per minute; >117 million app‑server requests per minute; API requests peaked at 31.8 million per minute.

Notable Quotes

(No direct quotes were provided in the release.)