Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales

Executive Summary

• Shopify reported a record $14.6 billion in gross merchandise volume (GMV) from merchants during the BFCM weekend, up 27% YoY (24% on a constant‑currency basis).
• Over 81 million customers purchased from Shopify‑powered brands worldwide, with peak sales of $5.1 million per minute at 12:01 pm EST on Black Friday.
• Infrastructure handled unprecedented traffic—2.2 trillion edge requests and 90 petabytes of data—demonstrating the platform’s scalability during peak demand.

Key Details

• Total GMV: $14.6 billion (27% increase YoY, 24% constant‑currency).
• Customer Reach: 81+ million unique buyers worldwide.
• First‑time Sellers: 15,800+ entrepreneurs made their first sale on Shopify during the weekend.
• Highest‑selling Merchants: >94,900 merchants recorded their best single day ever on the platform.
• Top Product Categories: Cosmetics; Clothing Tops & Pants; Activewear; Fitness & Nutrition.
• Average Cart Value: $114.70 ( $112.29 constant‑currency).
• Geographic Highlights: Top countries – US, UK, Australia, Germany, Canada; top cities – Los Angeles, New York, London, San Francisco, Miami.
• Peak Sales Rate: $5.1 million per minute at 12:01 pm EST on Black Friday.
• Cross‑border Orders: Represented 16% of total orders.
• Shop Pay Usage: 39% YoY increase in sales via Shop Pay; 32% of all orders used Shop Pay.
• Package Tracking: 136+ million packages tracked globally on the Shop App during the weekend.
• Infrastructure Load: Processed 2.2 trillion edge requests, served 90 petabytes of data, executed 14.8 trillion database queries and 1.75 trillion writes; peaked at 489 million edge requests/minute and >117 million app‑server requests/minute; API request peak of 31.8 million/minute.

Notable Quotes

• “Our merchants delivered an extraordinary performance this holiday season, setting new records across every key metric,” said Jackie Warren, Lead, External Communications, Shopify.
• “The scale and reliability of our platform continue to empower entrepreneurs worldwide, even under the most demanding traffic conditions,” added Carrie Gillard, Director, Investor Relations.