VITALITY ANNOUNCES SECOND QUARTER RESULTS AND HIRES ADDITIONAL STAFF TO SUPPORT SALES GROWTH

Executive Summary

• Vitality Products Inc. reported Q2 2025 sales of $198,309, a 19% year‑over‑year increase.
• Gross margin was 70% of sales ($139,706), while net loss narrowed 56% to $27,587 versus $61,995 in Q2 2024.
• The company added two new staff positions (Digital & Amazon Marketing Manager; Territory Account Manager – Ontario) to support continued distribution and online growth.

Key Details

• Sales: $198,309 for the three months ended July 31 2025 (↑19% YoY).
• Gross Margin: $139,706 or 70% of sales (2024: $124,068 or 75%).
• Net Loss: $27,587 (≈$0.00 per share) versus $61,995 in the comparable prior period (↓56%).
• General Selling Expenses: $25,287 (↑ from $21,220 YoY).
• General & Administrative Expenses: $137,556 (↓ from $161,121 YoY).
• Hiring: Created two positions—Digital & Amazon Marketing Manager and Territory Account Manager in Ontario—filled by September 2025 to drive online and retail expansion.
• Outlook: Management emphasizes focus on expanding distribution in Canada and the United States while maintaining operating efficiencies.

Notable Quotes

• “The financial results of the Company for the three months ended July 31, 2025 show a net loss reduction of 56% as we continue to make significant strides toward profitability on a quarterly basis.” – Cheryl A. Grant, President & CEO

All forward‑looking statements are subject to risks and uncertainties described in the release.