VITALITY ANNOUNCES THIRD QUARTER RESULTS AND HIRES ADDITIONAL STAFF TO SUPPORT SALES GROWTH

Executive Summary

• Vitality Products Inc. reported a 79% reduction in net loss for the quarter ended Oct 31, 2025, with net loss of $6,737 versus $32,225 a year earlier.
• Sales grew 4% to $202,360, and gross margin improved to 74% of sales (up from 70%).
• The company added two new hires – a Digital & Amazon Marketing Manager and an Ontario Territory Account Manager – to support its continued distribution and online‑sales expansion.

Key Details

• Net Loss: $6,737 for Q3 2025 vs. $32,225 in Q3 2024 (79% decrease).
• Loss per Share: $0.00 (both periods; share count unchanged).
• Revenue: $202,360 in Q3 2025 vs. $194,455 in Q3 2024 (↑ 4%).
• Gross Margin: $150,021 (74% of sales) vs. $135,665 (70%) in prior year quarter.
• General Selling Expenses: $22,565 (down from $27,016 YoY).
• General & Administrative Expenses: $129,741 (down from $137,518 YoY).
• Staffing Additions (filled Sep 2025):
• Digital & Amazon Marketing Manager – to drive online and Amazon channel growth.
• Territory Account Manager – Ontario focus, expanding retail distribution in the Greater Toronto Area.
• Management Commentary: Fourth consecutive quarter of sales growth and loss reduction; emphasis on expanding Canadian/US distribution while maintaining operating efficiencies.
• Financial Statements: Condensed interim financial statements and MD&A for nine months ended Oct 31, 2025 available on SEDAR+.

Notable Quotes

“The financial performance of the Company for the three months ended October 31, 2025 is highlighted by a 79% reduction in net loss as the Company continues to make significant strides towards its goal of profitability on a quarterly basis.” – Cheryl A. Grant, President & CEO

Materiality Assessment: Material – Positive (significant improvement in loss, margin and sales growth).