Prime Drink obtains Beach Day licences, nixes purchase

Executive Summary

• Prime Drink Group Corp. secured exclusive North American licenses (excluding Quebec) for the “Beach Day Every Day” (BDED) trademarks from Prime Capital Investments Inc., with a five‑year term.
• The licences permit production and commercialization of ready‑to‑drink and low‑calorie cola beverages under the BDED brand in the United States and Canada.
• After due‑diligence, Prime Drink Group decided not to proceed with the previously announced acquisition of a 70 % interest in 9375‑4208 Quebec Inc., the holder of the Relax Downlow brand.

Key Details

• Licensing Parties: Prime Drink Group Corp. (licensee) and Prime Capital Investments Inc. (licensor).
• Scope of Licences: Exclusive rights to use BDED trademarks for ready‑to‑drink beverages and low‑calorie cola beverages in North America, excluding Quebec.
• Term: Five years from the effective date of the agreement.
• Consideration: Royalties and marketing/promotion fees payable by Prime Drink Group to Prime Capital Investments Inc. (specific amounts not disclosed).
• Strategic Rationale: Enables Prime Drink Group to act as both financial and marketing partner, accelerating brand expansion in the U.S. and Canada.
• Acquisition Decision: Company will not pursue the previously announced 70 % acquisition of 9375‑4208 Quebec Inc., which owned the Relax Downlow brand; decision follows a due‑diligence review.

Notable Quotes

“This licensing agreement marks an important step in the expansion of the Beach Day Every Day brand in North America… By obtaining these licences, we are positioning the brand for faster expansion and long‑term success,” – Alexandre Cote, CEO, Prime Drink Group Corp.