Prime Drink Group Secures Exclusive North American Licenses for Beach Day Every Day

Executive Summary

• Prime Drink Group secured exclusive five‑year licenses from Prime Capital Investments for the “Beach Day Every Day” (BDED) trademarks to produce and commercialize ready‑to‑drink and low‑calorie cola beverages in North America (excluding Québec).
• The agreement includes royalty payments and marketing/promotion fees, positioning BDED for accelerated growth in the United States and Canada.
• Prime announced it will not pursue the previously disclosed acquisition of a 70 % interest in 9375‑4208 Québec Inc., the holder of the Relax Downlow brand.

Key Details

• License Scope: Exclusive rights to use BDED trademarks for ready‑to‑drink and low‑calorie cola beverages in North America (excluding Québec).
• Term: Five years from execution date.
• Consideration: Royalties plus marketing and promotion fees payable to Prime Capital Investments (specific rates not disclosed).
• Strategic Rationale: Enables Prime to act as both financial and marketing partner, accelerating brand expansion and long‑term success in the U.S. and Canada.
• Acquisition Decision: After due‑diligence review, Prime will not proceed with acquiring a 70 % interest in 9375‑4208 Québec Inc., previously announced on April 7 2025 (asset: Relax Downlow brand).

Notable Quotes

“This licensing agreement marks an important step in the expansion of the Beach Day Every Day brand in North America. Prime will act as both a financial and marketing partner, actively contributing to accelerating the brand's growth potential in the United States and the rest of Canada.” – Alexandre Côté, CEO, Prime Drink Group Corp.