Happy Belly Food Group Announces New Franchise Agreement and Real Estate Secured for Heal Wellness in Airdrie, Alberta

Executive Summary

• Happy Belly Food Group announced the signing of a new franchise agreement and secured real‑estate for a Heal Wellness quick‑service restaurant in Airdrie, Alberta.
• The addition brings the brand’s total to 27 operating locations with over 168 sites under development, contributing toward Happy Belly’s overall pipeline of 626 contracted retail franchises.
• Management highlighted Airdrie’s strong demographic trends and positioned the new site as a strategic step in expanding Heal Wellness across Alberta.

Key Details

• Franchise Agreement: New franchise contract signed for a Heal Wellness location in Airdrie, Alberta.
• Real Estate Secured: Property acquired/leased to house the Airdrie QSR.
• Location Rationale: Airdrie’s rapid population growth, family‑oriented demographics, and proximity to Calgary provide a robust consumer base for wellness‑focused quick service.
• Brand Footprint: Heal Wellness currently operates 27 locations; >168 sites are in development nationwide.
• Corporate Portfolio Impact: The new site adds to Happy Belly’s total of 626 contractually committed retail franchise locations across its brand portfolio (including Rosie's Burgers, Yolks Breakfast, Via Cibo, etc.).
• CEO Quote: “With both a franchise agreement and real estate now secured, Airdrie will represent an exciting step forward in our expansion across Alberta,” said Sean Black, CEO.
• Future Outlook: Management indicated continued aggressive growth of the Heal Wellness brand and broader franchise network.

Notable Quotes

“We are just getting started.” – Sean Black, Chief Executive Officer, Happy Belly Food Group Inc.