Flower by Edie Parker Announces Exclusive Partnership with Verano to Launch Cannabis Line in Florida with Campaign Starring Miami Native and Grammy-Nominated Rapper JT

Executive Summary

• Edie Parker announced an exclusive partnership with Verano Holdings Corp. to launch the “Flower by Edie Parker” premium cannabis line in Florida across Verano’s 82 MÜV dispensaries.
• The launch includes 0.5 g Petal Puffer all‑in‑one vapes and 1 g vape cartridges, with Grammy‑nominated rapper JT serving as the campaign face (“High in the 305”).
• The collaboration positions Flower by Edie Parker as the largest female‑founded and operated cannabis brand in the United States, expanding its footprint into a key multi‑state market.

Key Details

• Partnership Scope: Distribution of Flower by Edie Parker products through Verano’s MÜV dispensary network in Florida (82 locations).
• Product Offering: Launch of 0.5 g “Petal Puffer” all‑in‑one vapes and 1 g vape cartridges under the “Flower by Edie Parker” label.
• Marketing Campaign: Grammy‑nominated rapper JT appointed as the face of the “High in the 305” campaign, linking the brand to Florida culture.
• Strategic Rationale (Quote – Brett Heyman): Leverages existing Edie Parker customer base and expands footprint via Verano’s extensive dispensary presence.
• Verano Statement (Quote – David Spreckman): Highlights alignment of brand authenticity with Verano’s market reach, aiming to attract a broad consumer demographic across generations.
• Brand Milestone: With this deal, Flower by Edie Parker becomes the largest female‑operated and founded cannabis brand in the country.
• Current Distribution Footprint (pre‑partnership): Edie Parker’s smoking accessories and handbags sold nationally online and in >900 brick‑and‑mortar retail locations; cannabis products already present in 12 markets.

Notable Quotes

“We’re thrilled to partner with Verano, one of the industry’s leading companies both in Florida and on a national level,” – Brett Heyman, Founder & Creative Director, Flower by Edie Parker.

“We’re excited to partner with Flower by Edie Parker and bring their beloved brand to MÜV dispensaries all across Florida,” – David Spreckman, Verano Chief Marketing Officer.