M&A / Property
Aeroplan Announces Strategic Partnership with DINR, Connecting Canadian Travellers with Canada's Best Restaurants

AC · Price
Executive Summary
- Aeroplan announced a partnership with DINR, a Canadian startup that provides same‑day reservations and curated culinary experiences at top restaurants.
- The collaboration will give Aeroplan members exclusive access to DINR’s premium dining offers, priority invitations to chef events, and special perks on DINR Premium memberships.
- The partnership is positioned as part of Aeroplan’s broader strategy to expand lifestyle benefits beyond travel, enhancing member engagement with Canada’s culinary scene.
Key Details
- Partnership Scope: Aeroplan members can use the DINR app to secure same‑day reservations at coveted Canadian restaurants and gain priority access to private chef collaborations and culinary events.
- Member Benefits: Exclusive dining offers, first‑access invitations, curated culinary content, and discounted or complimentary DINR Premium memberships for Aeroplan members.
- Strategic Rationale: Aligns with Air Canada’s vision to enrich the lifestyle journey of its customers both while traveling and at home, deepening engagement with Canada’s food culture.
- Quotes:
- Scott O’Leary, Vice President, Loyalty & Product, Air Canada – highlighted the ease, exclusivity, and memorable experiences the partnership will deliver to members.
- Jennifer Tremblay, CEO of DINR – expressed excitement about collaborating with an iconic Canadian brand to advance shared values of experience, connection, and quality.
- Additional Context: The announcement follows Aeroplan’s recent recognition at the 2025 Freddie Awards (Program of the Year, Best Elite Program, Best Promotion).
Notable Quotes
“Together with DINR, we’re opening doors for Aeroplan Members to experience some of Canada’s most exciting restaurants in the same way they explore the world – with ease, exclusivity, and unforgettable moments,” – Scott O’Leary, Vice President, Loyalty & Product, Air Canada.
“DINR was founded on the belief that exceptional dining should feel both effortless and deeply rewarding… Our partnership with Aeroplan powerfully affirms that vision,” – Jennifer Tremblay, CEO of DINR.
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Jun 26, 2026 · 09:00