Bragg Gaming Group Secures a Turnkey Solution Deal with SuomiVeto Ahead of Finnish Market Liberalization

Executive Summary

• Bragg Gaming Group entered a multi‑year turnkey agreement with SuomiVeto to provide its full Player Account Management (PAM) platform, exclusive casino content, sportsbook services, Fuze™ player‑engagement tools, and managed marketing/operations for the upcoming regulated Finnish iGaming market.
• The partnership positions Bragg as a primary technology supplier ahead of Finland’s market launch scheduled for July 1 2027, targeting a projected €1.1‑€1.3 billion online gambling GGR.
• The deal leverages Bragg’s AI‑driven “Bragg AI Brain” and its existing expertise in newly regulated markets (Netherlands, Brazil), reinforcing the company’s growth strategy under its AI‑First transformation plan.

Key Details

• Agreement Scope: Full turnkey solution including PAM platform access, exclusive/aggregated casino games, fully managed sportsbook, Fuze™ player engagement tools, and comprehensive marketing & operational services.
• Partner: SuomiVeto – market entrant founded by former BetCity.nl directors; will operate as a private iGaming operator in Finland.
• Market Timeline: Finnish licensing application window opens March 2026; market expected to go live for private operators on July 1 2027.
• Strategic Fit: Aligns with Bragg’s AI‑First initiative (announced Jan 2026) and its “Bragg AI Brain” predictive modelling partnership with Golden Whale to meet anticipated Finnish regulatory requirements.
• Regulatory Context: Finland will impose a 22% GGR tax on licensed operators; projected total online gambling market size €1.1‑€1.3 billion in 2027.
• Prior Experience: Bragg holds ~30% regulated market share in the Netherlands and has launched operations in Brazil as of Jan 1 2025, demonstrating capability to support operators from day one in new jurisdictions.
• Content Development: Ongoing creation of localized titles via internal studios (Atomic Slot Lab, Indigo Magic) for Finnish player preferences; distribution through Bragg HUB single‑integration platform.

Notable Quotes

• Matevž Mazij, CEO, Bragg Gaming Group: “Securing this PAM and full turnkey solution deal with SuomiVeto is a major strategic milestone… Finland represents the next major European opportunity.”
• Melvin Bostelaar, Co‑founder, SuomiVeto: “Their premium technology and scalable infrastructure give us the foundation to build another market leader.”
• Joey Singels, Co‑founder, SuomiVeto: “Together, we believe we can build an exciting brand that will undoubtedly establish a strong market presence.”