Verano to open MUV dispensary in Florida Sept. 19

Executive Summary

• Verano Holdings Corp. is opening a new MUV dispensary in Crystal River, Florida, on September 19, expanding its Florida retail footprint to 82 locations.
• This opening brings Verano's total national dispensary count to 158.
• The new location serves Citrus County, a region with over 150,000 residents, and complements existing operations in nearby Ocala, Spring Hill, and Port Richey.

Key Details

• New Location: MUV Crystal River, located at 941 NE U.S. Hwy 19 in Citrus County, Florida.
• Opening Date: September 19.
• Operating Hours: Monday to Saturday, 9 a.m. to 7 p.m.; Sunday, 11 a.m. to 5 p.m. (local time).
• Footprint Expansion:
  • Florida retail footprint increases to 82 MUV locations.
  • Total national dispensary count reaches 158.
• Strategic Context: The opening expands Verano's presence in western Florida, near existing dispensaries in Ocala, Spring Hill, and Port Richey.
• Product & Service Updates:
  • Introduction of new products in fast-growing categories, including Savvy 10-pack barrel-style prerolls and Avexia award-winning topicals (pain relief balm, lotion, bath soak).
  • MUV dispensaries offer online menus, signature brands (Verano Reserve, MUV, Sweet Supply, (the) Essence, Savvy), Encore edibles, and On the Rocks concentrates.
  • Services include free one-on-one virtual and in-store consultations and patient-centric concierge services via phone, email, web chat, and text.
• Company Overview: Verano is a vertically integrated, multistate operator with active operations in 13 U.S. states, comprising 15 production facilities with over 1.1 million square feet of cultivation capacity.

Notable Quotes

• "We are excited to welcome patients at MUV Crystal River, our first dispensary in Citrus County, and offering our expansive suite of award-winning products in a friendly, hospitality-driven dispensary environment," said John Tipton, president of the Southern region. "We're grateful for the opportunity to serve the medical cannabis community in Western Florida as we expand our footprint in the region, and we look forward to welcoming patients at MUV Crystal River for years to come."