Verano, Raw Garden to roll out products in New Jersey

Executive Summary

• Verano Holdings Corp. has entered into an exclusive partnership with Raw Garden to launch Raw Garden branded cannabis products in New Jersey.
• The partnership involves Verano producing seven specific Raw Garden strains for the New Jersey market, with product availability beginning November 11.
• Products will be sold at Verano’s four Zen Leaf dispensaries in New Jersey as well as third-party dispensaries across the state.

Key Details

• Partnership Structure: Exclusive agreement between Verano Holdings Corp. and Raw Garden (a California-based cultivator and producer).
• Launch Date: November 11.
• Product Lineup: Verano will produce seven specific strains: Blue Dream, Green Crack, Dosi Punch, Blueberry Cookies, Sunset Funk, Orange Runtz, and Rose.
• Product Formats: The launch includes Raw Garden live resin terpene cartridges and live resin terpene all-in-one vapes.
• Distribution Channels: Products will be available at Verano’s four Zen Leaf dispensaries in New Jersey and third-party dispensaries across the Garden State.
• Product Specifications:
  • Cartridges: Feature 100% cannabis-derived terpenes crafted using a proprietary refinement process for full-spectrum flavor and potency.
  • All-in-Ones: Feature an anti-clog design and auto-draw ignition for a smooth, clean experience.
• Strategic Context: CEO George Archos noted this partnership bolsters Verano’s expansive portfolio of vape products launched throughout 2025.
• Raw Garden Context: This marks Raw Garden’s first launch outside of its home state (California), aiming to introduce its signature vapes to one of the nation's largest cannabis markets.

Notable Quotes

• George Archos, Founder and CEO of Verano: "As one of California's most popular cannabis brands, our exclusive partnership with Raw Garden is an incredible opportunity to bring some of the most beloved West Coast products to the East Coast for New Jersey cannabis consumers... With the continued growth of the vape category, this partnership bolsters the expansive portfolio of vape products we've launched throughout 2025..."
• Thomas Martin, CEO of Raw Garden: "We're thrilled to launch Raw Garden's signature vapes across New Jersey and introduce our California flavours to one of the nation's largest cannabis markets... As this is our first launch outside of our home state, we are excited to officially start our journey on the East Coast by making our products available to cannabis fans across the Garden State."