M&A / Property
Spin Master, Cubios launch Rubik's WOWCube

TOY · Price
Executive Summary
- Cubios Inc. has announced a collaboration with Spin Master Corp. to re-introduce the Rubik's WOWCube, a hand-held smart device and gaming platform.
- The new iteration features four screens per side and gyroscopes, offering an interactive hardware experience distinct from the original 3D puzzle.
- The device serves as an open platform for developers, featuring a built-in SDK and developer portal for creating 3D, physics-based games and apps.
Key Details
- Product Name: Rubik's WOWCube.
- Partnership: Collaboration between Cubios Inc. (hand-held tech innovator) and Spin Master Corp. (global children's entertainment company and Rubik's licensee).
- Hardware Specifications:
- Hand-held smart device.
- Each side houses four screens.
- Includes a series of gyroscopes for interactive possibilities.
- Software & Developer Ecosystem:
- Built as an open platform for developers to create and upload games, apps, and utilities.
- Includes a built-in SDK and developer portal.
- Focuses on tactile, physics-based digital design in 3-D space.
- Pre-loaded Content:
- Includes updated versions of classics like Space Invaders and Cut the Rope.
- Includes viral hits like 2048.
- Features all-new games and apps designed to engage hands and mind.
- Certifications:
- Authenticated by STEM (Science, Technology, Engineering, and Mathematics).
- Company Background:
- Max Filin, co-founder and CEO of Cubios, stated the original WOWCube launched two years prior, and this iteration implements feedback and learnings from that launch.
- Spin Master is the global toy licensee for the Rubik's cube brand.
Notable Quotes
- "We're incredibly excited to bring the Rubik's WOWCube to a wider audience... This iteration not only implements all our learnings, but is also now officially part of the iconic Rubik's family." — Max Filin, Co-founder and CEO, Cubios Inc.
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Jun 25, 2026 · 09:00