Hop Valley Brewing and Oregon Athletics Announce the Launch of Dang Green IPA, the First Official Craft Beer for the Oregon Ducks

Executive Summary

• Hop Valley Brewing Co., a brand owned by Tilray Brands, Inc., has announced the release of "Dang Green IPA," the first officially licensed, co-branded craft beer featuring the Oregon Ducks logo.
• The product is a collaboration between Hop Valley, Oregon Athletics, and Oregon Sports Properties (Learfield), marking a significant licensing milestone for the university's athletic program.
• The beer is available for purchase in stores and local pubs across Oregon and will be served at Autzen Stadium and other Oregon Ducks athletic venues.

Key Details

• Product Name: Dang Green IPA.
• ABV: 7.0%.
• Style: West Coast IPA brewed with premium Cryo Hops®.
• Partnership Structure:
  • Facilitated by Oregon Sports Properties (exclusive multimedia rights holder for Oregon Athletics).
  • Licensed through Oregon Campus Licensing.
• Availability:
  • Retail: Stores and local pubs across Oregon.
  • On-Premise: Autzen Stadium and other Oregon Ducks athletic venues.
• Marketing & Activation:
  • The partnership includes in-venue signage and digital marketing campaigns.
  • Activations are scheduled before various games across all Oregon Duck sports.
• Key Stakeholders:
  • Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY): Parent company of Hop Valley.
  • Oregon Athletics: Partnered via Oregon Sports Properties.
  • Oregon Sports Properties: Oversees sponsorship agreements.

Notable Quotes

• Rob Mullens, Oregon Athletic Director: “This is a new collaboration with licensing, our Learfield partners, and our good friends at Hop Valley. We are excited to bring Duck fans a new cobranded Oregon beer at Autzen stadium and all of our other events this season.”
• Megan McKenna, Senior Brand Manager, Hop Valley Brewing Co.: “We could not be more excited to continue our partnership with the Oregon Ducks—and to make history as the first craft beer ever to feature Oregon Ducks marks on our packaging... From Gang Green to Damn Green, it’s always Dang Green!! Go Ducks!"
• Lauren Stanfield, Associate Vice President for Marketing and Brand Strategy, University of Oregon: “Dang Green IPA is more than a great-tasting beer—it’s a chance for Ducks fans to celebrate their passion for Oregon while supporting a local partner.”