Stardust enters Halifax-Dartmouth with new franchise

Executive Summary

• Stardust Solar Energy Inc. has launched a new franchise territory in the Greater Halifax and Dartmouth region of Nova Scotia, marking an expansion into Atlantic Canada.
• The new territory is operated by Sheldon Bixby of Pevco Electric Inc. under the name Stardust Solar Halifax.
• The expansion targets a market with over 480,000 residents, driven by rising electricity costs (approx. 18 cents/kWh), strong solar fundamentals, and favorable net-metering programs.

Key Details

• Territory Launch: New franchise territory covering the Greater Halifax and Dartmouth region in Nova Scotia.
• Operator: Sheldon Bixby, owner of Pevco Electric Inc., a local electrical contractor.
• Market Demographics: Halifax Regional Municipality is the largest population center in Atlantic Canada with >480,000 residents.
• Solar Fundamentals:
  • Annual sunshine: 1,800 to 2,000 hours.
  • Generation potential: ~1,073 kWh per kW of installed capacity annually.
  • Electricity rates: Approximately 18 cents per kWh.
  • Policy: Full retail net-metering programs available.
  • ROI: Payback periods estimated at 8 to 11 years.
• Strategic Model: The company utilizes a franchise model combining local operators with national training, brand, and operational platforms to generate recurring revenue through franchise royalties, equipment supply, and customer engagement.

Notable Quotes

• "Expanding into the Halifax-Dartmouth market represents another step forward in Stardust Solar's strategy to scale renewable energy solutions across North America... Atlantic Canada offers a strong opportunity for solar adoption, supported by rising electricity costs, favourable net-metering frameworks and growing demand for energy independence." — Mark Tadros, Founder and CEO
• "Partnering with Stardust Solar allows us to combine our local electrical expertise with a nationally recognized solar brand, accredited training programs and proven installation systems... we are confident solar adoption will continue to accelerate across the region." — Sheldon Bixby, Owner, Pevco Electric Inc.