Snipp offers rewards program for the DVU of NutriAsia

Executive Summary

• Snipp Interactive Inc. has launched a new multibrand rewards program for the Digital Ventures Unit (DVU) of NutriAsia Inc., a leading food and beverage company in the Philippines.
• The initiative aims to drive brand engagement across NutriAsia’s portfolio (including brands like Datu Puti, Silver Swan, and Mang Tomas) by building customer loyalty and generating consumer intelligence.
• The program utilizes Snipp’s proprietary technology for receipt-based validation and offers analytics on brand performance, basket analysis, and competitive insights to help NutriAsia optimize marketing strategies.

Key Details

• Parties Involved: Snipp Interactive Inc. (Provider) and the Digital Ventures Unit (DVU) of NutriAsia Inc. (Client).
• Program Mechanism:
  • Consumers register on a dedicated branded microsite.
  • Participants upload receipts from participating retailers.
  • Snipp’s OCR technology verifies purchases based on predefined qualification criteria.
• Reward Structure:
  • Members earn points for qualified purchases.
  • Bonus points are available for purchasing featured products each month.
  • Points can be redeemed via a curated catalogue featuring local-branded gift cards.
• Analytics & Intelligence Provided:
  • Brand- and category-level insights.
  • Basket-level analysis.
  • Data on purchase frequency, spend, product mix, seasonality, and competitive insights.
• Strategic Goals:
  • Increase consumer engagement and retain loyal customers.
  • Enable fine-tuning of marketing strategies and effective retargeting.
  • Create personalized experiences based on real consumer behavior.
• Company Context:
  • Snipp is a PaaS company in the global loyalty and promotions sector, listed on the TSX Venture Exchange (SNIPF) and OTC Pink.
  • NutriAsia is the Philippines's leading manufacturer of food and beverage products, with iconic brands including Datu Puti, Silver Swan, UFC, Papa, Mang Tomas, Jufran, Golden Fiesta, and Locally.

Notable Quotes

• Ampy Rio, General Manager for the DVU of NutriAsia: "This rewards program marks an exciting milestone in how we connect with our consumers across NutriAsia... It reflects our commitment to rewarding everyday purchases and interactions and creating richer brand experiences across our portfolio."
• Mario Invernizzi, Executive Vice-President, EMEA and Asia-Pacific at Snipp: "We're thrilled to partner with the Digital Ventures Unit (DVU) of NutriAsia to deliver a dynamic consumer rewards program that blends simplicity, scalability and intelligence... delivering actionable insights that the company can use to personalize and optimize their marketing strategies."