Snipp enters partnership with Inmar

Executive Summary

• Snipp Interactive Inc. has entered a strategic partnership with Inmar Intelligence to integrate digital grocery incentives into consumer banking applications, marking a fintech loyalty first.
• The collaboration allows Inmar’s retail partners to expand their loyalty program reach to Snipp’s financial media network, which includes over 67 million consumers and a growing list of financial institutions.
• The partnership will launch in the fourth quarter via Snipp’s existing integration into the BankAmeriDeals program, creating a new distribution channel for consumer packaged goods (CPG) brands to target bank customers.

Key Details

• Partnership Structure: Inmar Intelligence is designated as the exclusive digital incentive partner in Snipp's financial media network (FMN).
• Target Audience Reach: The partnership leverages Snipp's FMN, reaching over 67 million consumers through leading Tier 1 banks and other publishers.
• Inmar Network Scale: Inmar’s digital incentives retailer network currently reaches over 200 million shoppers across North America and delivers promotions at more than 40,000 retailer locations.
• Launch Timeline: The partnership is scheduled to go live in the fourth quarter.
• Integration Platform: The launch will occur within Snipp's existing integration into the BankAmeriDeals program.
• Value Proposition for CPG Brands: Enables brands to engage bank customers with targeted, SKU-level grocery digital incentives delivered seamlessly through credit and debit card rewards programs.
• Technology: Inmar’s platform utilizes machine learning, artificial intelligence, and real-time campaign optimization to deliver relevant offers, with redemption rates consistently exceeding industry averages.
• Projected Savings: Inmar projects delivering over $12 billion in savings to consumers in 2025 through this expanded partnership.

Notable Quotes

• Tom Burgess, President, Snipp Media, at Snipp Interactive: "We are honoured to be chosen by Inmar as their preferred partner for non-retail distribution of digital grocery savings... we are creating a high-impact, data-driven way for brands to connect with shoppers where they bank."
• Rob Weisberg, President, Martech, at Inmar Intelligence: "This partnership aligns perfectly with our mission to deliver savings to consumers while enabling brands and retailers to connect with consumers throughout their shopping journey... we're excited to accelerate the savings available through our partnership with Snipp's FMN while enabling our CPG and retail partners the ability to reach millions of incremental shoppers through a completely new, high-value channel."