QYOU Media launches QYOU Amplify business unit

Executive Summary

• QYOU Media Inc. has launched QYOU Amplify, a new performance media business unit designed to scale creator and influencer campaigns through paid media, advanced targeting, and performance analytics.
• The new unit integrates creator strategy, creative development, and media distribution to optimize content in real-time, aiming to transform influencer marketing into a full-funnel growth driver for awareness, consideration, and conversion.
• The launch follows QYOU's recent announcement as a badged TikTok agency partner and includes the internal promotion of Peggy Lin to General Manager to lead the new unit.

Key Details

• New Business Unit: QYOU Amplify focuses on scaling creator content via paid media, advanced targeting, and performance analytics.
• Strategic Goal: To embed paid distribution directly into creator campaigns to extend reach, enhance targeting precision, and unlock greater performance efficiency.
• Operational Model: The unit integrates certified media buyers, platform expertise, and structured campaign measurement to apply data and platform intelligence to distribution decisions.
• Leadership Change: Peggy Lin, previously Vice-President of Account Management and Planning, has been promoted to General Manager to lead QYOU Amplify and oversee the integrated paid practice.
• Recent Context: The launch builds on QYOU's recent designation as a badged TikTok agency partner.
• Company Background: QYOU Media operates through subsidiaries QYOU USA and Chtrbox India, connecting brands and creators at scale, with content reaching over one billion consumers globally.

Notable Quotes

• "Creator marketing has matured, and brands expect it to perform like every other core media channel," said Glenn Ginsburg, president of QYOU. "QYOU Amplify reflects how we have evolved, integrating creative, creators and media from the start so client investments work harder and drive measurable business outcomes."
• "The platforms evolve daily, and so do client expectations," said Ms. Lin. "Because we are embedded in the day to day with creators, we can see performance signals immediately and act on them. We know when to boost, when to pivot and when to reallocate spend to maximize impact. That level of agility ensures our clients' media investments go further."