New Media target Asiatel sets up Canadian sales office

Executive Summary

• Asiatel Outsourcing Ltd., the target company in New Media Capital 2.0 Inc.'s reverse takeover transaction, has formally established a Canadian sales office in Vancouver, B.C., to expand its business process outsourcing (BPO) services into North America.
• New Media Capital 2.0 Inc. confirmed that regulatory documentation for the qualifying transaction with Asiatel is progressing in accordance with TSX-V policies.
• Asiatel appointed Mr. J. Craig Goodwin as Vice-President, North America, to lead regional sales and marketing efforts, leveraging his 30+ years of experience in public markets and sales.

Key Details

• Transaction Context: Asiatel is the target company under New Media Capital 2.0 Inc.'s definitive share exchange agreement dated July 16, 2025.
• Operational Expansion: Asiatel established a new sales office in Vancouver, B.C., to spearhead North American expansion.
• Management Appointment: Mr. J. Craig Goodwin appointed as Vice-President, North America, to lead sales and marketing. He brings over 30 years of experience in public markets and sales, including time at a prominent outdoor advertising company.
• Service Portfolio: Asiatel offers customer engagement, call centre operations, finance/accounting support, data management, legal/paralegal assistance, IT help desk services, remote staffing, and employer-of-record solutions.
• Market Context: North America accounts for ~38.4% of the global BPO market, generating an estimated $120-$130 billion (U.S.) in revenue in 2023.
• Company Profile: Asiatel is headquartered in Pasig, Metro Manila, Philippines, founded in 2006, and employs over 400 full-time professionals. It has served more than 100 international clients across Canada, the U.S., Australia, the UK, and Singapore.
• Strategic Partnerships: Asiatel is integrating AI-driven solutions through strategic partnerships, including agreements with file.AI, to co-build industry-specific applications.

Notable Quotes

• John Putters, CEO, New Media Capital 2.0 Inc.: "We are making strong progress in completing the required regulatory documentation for our qualifying transaction with Asiatel in accordance with TSX-V [TSX Venture Exchange] policies. While regulatory preparations are advancing, I am equally pleased to highlight that Asiatel is continuing to broaden its customer base and has established a Canadian sales office and is actively expanding their services into the North American market."
• Jas (Andy) Anand, CEO, Asiatel Outsourcing Ltd.: "While working alongside New Media on this transaction, we have continued to expand the scope of our business operations. We are proud to announce the opening of our Canadian sales office in Vancouver, B.C., a key milestone in our North American growth strategy... Supporting this expansion, we are pleased to appoint Mr. J. Craig Goodwin as vice-president, North America, to lead our regional sales and marketing efforts."
• Mr. J. Craig Goodwin, VP, North America, Asiatel Outsourcing Ltd.: "Asiatel has demonstrated consistent growth in both services and revenue for almost a decade. With its proposed entry into the public markets through the qualifying transaction with New Media, Asiatel is poised for a new phase of expansion. I am excited to lead the development of a bold sales strategy in Canada... With Asiatel's proven expertise and commitment to innovation, we are confident we are positioned to establish a strong footprint in the North American market."