Kits Eyecare eclipses one million active customers

Mr. Roger Hardy reports KITS EYECARE SURPASSES ONE MILLION ACTIVE CUSTOMERS Kits Eyecare Ltd. has surpassed one million two-year active customers, marking a major milestone in the company's mission to make eyecare easy and accessible for everyone. Since the company's IPO (initial public offering) in early 2021, Kits two-year active customer base has doubled, growing from 500,000 in Q4 2020 to more than one million during Q3 2025. Kits customer expansion has been fuelled by a younger, digitally native customer base. Internal survey data shows that approximately 25 per cent of Kits customers are Gen Z, approximately 50 per cent are Millennials, and Gen X comprising the remainder. This broad demographic spread highlights the shift across generations toward purchasing vision care through convenient digital channels. Customer loyalty remains a cornerstone of the business, with repeat buyers continuing to generate over 60 per cent of revenue. "Crossing the one-million-customer mark is more than just a number, it's a testament to the trust we have built with our customers and the value our model delivers for both new and repeat buyers," said Roger Hardy, co-founder and chief executive officer of Kits. Kits has created a model that not only wins new customers but also builds lasting loyalty. As the Millennial and Gen Z cohort become a larger segment of the vision category, Kits sees a significant runway for growth. About Kits Eyecare Ltd. Kits makes eyecare easy. Kits is a fast-growing consumer technology vision care brand using vertical integration to provide eyecare for eyes everywhere. Kits is redefining how the world experiences eyecare. As a fast-growing, vertically integrated vision care platform, the company combines digital innovation, operational excellence and customer obsession to make eyecare easy, accessible and affordable -- for eyes everywhere. Through the company's advanced technology stack and proprietary suite of on-line vision tools -- including OpticianAI, the company's AI-powered fitting engine trained on more than one million customer interactions -- it helps customers find their perfect fit, guaranteed. The company's end-to-end infrastructure -- from in-house frame design and North American optical lab to just-in-time manufacturing and intelligent fulfilment -- enables the company to deliver made-to-order products with category-leading speed, accuracy and value. By removing intermediaries and leveraging real-time data, the company offers competitive prices, exceptional customer service and a seamless digital shopping experience. At Kits, the company's mission is to earn its customers' lifelong trust by delivering beautiful products they love, service they remember and an experience that sets a new standard for the future of eyecare.