Kits Eyecare eclipses one million active customers

Executive Summary

• Kits Eyecare Ltd. has surpassed one million two-year active customers, a significant operational milestone achieved during Q3 2025.
• The company’s two-year active customer base has doubled since its IPO in early 2021, growing from 500,000 in Q4 2020 to over one million.
• Customer retention remains strong, with repeat buyers generating over 60% of revenue, driven by a digitally native demographic skewing toward Millennials and Gen Z.

Key Details

• Customer Milestone: Surpassed 1,000,000 two-year active customers.
• Growth Trajectory: Customer base doubled from 500,000 (Q4 2020) to >1,000,000 (Q3 2025).
• Demographics:
  • ~25% Gen Z
  • ~50% Millennials
  • Remainder Gen X
• Revenue Composition: Repeat buyers account for over 60% of total revenue.
• Strategic Focus: Emphasis on digital channels, vertical integration, and AI-powered fitting tools (OpticianAI) to drive loyalty and growth among younger cohorts.

Notable Quotes

• "Crossing the one-million-customer mark is more than just a number, it's a testament to the trust we have built with our customers and the value our model delivers for both new and repeat buyers," said Roger Hardy, co-founder and chief executive officer of Kits.