Kits Eyecare's Black Friday week sales at $5.8M

Executive Summary

• Kits Eyecare Ltd. reported record-breaking financial results for the Black Friday and Cyber Monday week (Nov 25 – Dec 1, 2025), achieving its strongest single week in company history.
• The company generated approximately $5.8 million in revenue, representing a 22% year-over-year increase, with over 16,800 pairs of glasses ordered (a 35% year-over-year increase).
• November revenue overall increased approximately 25% year-over-year, setting a new monthly revenue record, with glasses revenue specifically growing 54% year-over-year.

Key Details

• Black Friday/Cyber Monday Week Revenue: Approximately $5.8 million.
• Year-over-Year Revenue Growth (Week): 22%.
• Units Sold (Week): Over 16,800 pairs of glasses.
• Year-over-Year Unit Growth (Week): 35%.
• Repeat Customer Contribution: Over 65% of total revenue.
• Marketing Spend: Approximately $831,600, accounting for 14.3% of total revenue.
• November Total Revenue Growth: Approximately 25% year-over-year.
• November Glasses Revenue Growth: Approximately 54% year-over-year.
• CEO Commentary: Co-founder and CEO Roger Hardy described the week as a "breakthrough" reflecting a shift in customer preference for precise, affordable, and fast-delivered eyecare.

Notable Quotes

• "This was a breakthrough week for Kits and for our mission to build a leading consumer eyecare brand in North America... More than 16,000 glasses ordered and over $5.8-million in revenue reflect a clear shift -- customers want eyecare that puts them first: precise, affordable, delivered fast." — Roger Hardy, Co-founder and Chief Executive Officer