Jones Soda launches 12-pack in U.S. Southeast, Costco

Executive Summary

• Jones Soda Co. has launched a limited-time distribution deal with Costco Wholesale, expanding its presence in the club channel across the Southeast U.S. and Puerto Rico.
• The launch features a 12-pack variety case of signature glass-bottled sodas, targeting high-velocity retail environments to drive brand visibility and sales.
• This move is part of a broader retail growth strategy that includes diversifying into grocery, specialty, convenience, and direct-to-consumer channels, alongside new product lines like Pop Jones.

Key Details

• Retail Partner: Costco Wholesale.
• Geographic Scope: Select warehouses in the Southeast U.S. and Puerto Rico, specifically covering Georgia, Florida, North and South Carolina, Tennessee, and Alabama.
• Product Format: 12-pack variety cases containing four flavors: Orange & Cream, Cream Soda, Green Apple, and Berry Lemonade.
• Packaging: Signature 12-ounce glass bottles.
• Strategic Rationale: To grow footprint in high-velocity, high-visibility retail environments and demonstrate brand scalability in a premium, family-friendly multipack format.
• Brand Differentiators: Clean label credentials (real cane sugar, no high-fructose corn syrup), colorful packaging, and rotating photo labels.
• Broader Strategy: Expansion across grocery, specialty, convenience, and direct-to-consumer channels; diversification with emerging offerings including "Pop Jones" (prebiotic soda) and zero-sugar formats.

Notable Quotes

• "We're seeing strong consumer thirst for differentiated beverage offerings in the club channel. Our Southeast launch with Costco not only brings Jones to new markets -- it demonstrates the scalability of our brand in a premium, family friendly multipack format that delivers both excitement and value." — Scott Harvey, Chief Executive Officer of Jones Soda.