Ionik closes sale of Schiefer Media

Executive Summary

• Ionik Corp. has completed the sale of substantially all assets of its wholly owned subsidiary, Schiefer Media Inc. (SCS), to Push Media USA Inc.
• The transaction involves an asset purchase agreement originally entered into on October 31, 2025, with a gross purchase price of $1.2 million USD.
• Net proceeds of $750,000 USD are payable in cash on closing, which Ionik intends to reinvest to strengthen its balance sheet and support growth in its core media activation and marketing optimization platforms.

Key Details

• Transaction Structure: Asset purchase of substantially all assets of Schiefer Media Inc. (SCS), including client contracts, intellectual property, and goodwill.
• Counterparties: Seller: Ionik Corp. (via wholly owned subsidiary SCS); Buyer: Push Media USA Inc.
• Purchase Price: $1.2 million USD.
• Net Proceeds: $750,000 USD (payable in cash on closing, after customary working capital adjustments).
• Use of Proceeds: Reinvestment into the business to strengthen the balance sheet and support continued growth initiatives across media activation and marketing optimization platforms.
• Strategic Rationale: Ionik is streamlining operations to focus on its core technology-enabled performance marketing operations, leveraging first-party data, omnichannel solutions, and AI-driven automation.
• Liabilities: The purchaser assumed certain related liabilities associated with SCS.

Notable Quotes

• "The sale of SCS represents another important step in executing our strategy to simplify and strengthen our business around scalable, technology-enabled performance marketing operations," said Ted Hastings, chief executive officer of Ionik. "We're proud of what the SCS team has accomplished and are confident that the business will continue to thrive under its new ownership."