High Tide opens Canna Cabana in Berlin

Executive Summary

• High Tide Inc. has opened its first international Canna Cabana store in Berlin, Germany, marking its formal entry into the European market and the German retail sector.
• The new flagship location is situated in Berlin-Mitte, near Alexanderplatz, and serves as the first step in the company's broader European retail strategy.
• This expansion follows the recent acquisition of Remexian Pharma GmbH, a licensed medical cannabis importer and distributor in Germany, signaling a dual approach of retail and medical distribution in the region.

Key Details

• Location: The new Canna Cabana is located at Alte Schonhauser Str. 2, 10119, Berlin, in the Berlin-Mitte district, near major landmarks such as Alexanderplatz, the Fernsehturm, and Museum Island.
• Strategic Context: The opening represents the company's "bricks and mortar" entry into Europe and Germany, leveraging its existing acquisition of Remexian Pharma GmbH.
• Market Data: CEO Raj Grover cites German government data showing cannabis imports surpassed a record 143 tonnes in the first three quarters of 2025, highlighting Germany as Europe's largest and most influential cannabis market with a population of over 83 million.
• Company Footprint: Canna Cabana is currently the largest cannabis retail chain in Canada with 215 domestic locations and one international location (this new Berlin store). It holds a growing 12% share of the Canadian market.
• Business Model: The strategy involves establishing a loyal customer base for accessories first, with the intent to transition customers into cannabis retail as legislative liberalization progresses in Germany.
• Subsidiary Details: Remexian Pharma GmbH is licensed to import medical cannabis from 19 countries, including Canada, and focuses on affordable wholesale distribution.

Notable Quotes

• "Canna Cabana's potential extends far beyond Canada, and this Berlin opening is the first step in unlocking that global opportunity. Germany, with more than 83 million people, is already Europe's largest and most influential cannabis market... As cannabis usage continues to accelerate, so too will demand for Canna Cabana's cutting-edge consumption accessories," said Raj Grover, founder and chief executive officer of High Tide.
• "This bricks and mortar launch demonstrates our commitment to Germany for the long haul. We are closely following legislative and regulatory developments, and, as Germany moves toward broader liberalization, Canna Cabana will have a meaningful head start. This is exactly how we built Canada's largest cannabis retailer -- by establishing a loyal accessories following first, then seamlessly transitioning those customers into cannabis retail when the timing is right. Now, we're bringing that same winning formula to Europe," added Mr. Grover.