Gildan Names S&S Activewear as Exclusive Wholesale Distributor for American Apparel(TM) in the U.S.

Executive Summary

• Gildan has entered into an agreement granting S&S Activewear exclusive wholesale distribution rights for its American Apparel® brand within the U.S. imprintables market.
• The partnership aims to strengthen brand awareness, drive sales, and broaden customer access to the American Apparel® brand by leveraging S&S Activewear’s nationwide network and technology.
• The agreement is scheduled to become effective on December 28, 2025.

Key Details

• Parties Involved: Gildan (licensor/manufacturer) and S&S Activewear (exclusive distributor).
• Brand: American Apparel®.
• Scope of Agreement: Exclusive wholesale distribution rights in the U.S. imprintables market.
• Effective Date: December 28, 2025.
• Strategic Rationale: To leverage S&S Activewear’s scale, industry-leading technology, and deep customer relationships to deliver the full American Apparel® product line across its nationwide network.
• Product Context: American Apparel® products are manufactured in Gildan’s facilities with a focus on labor, environmental, and governance practices.

Notable Quotes

• Chuck Ward, Chief Operating Officer at Gildan: “S&S has always been a strong advocate of American Apparel® and we are confident that this partnership will broaden customers’ access to the brand and further position American Apparel® as the timeless, iconic choice for customers.”
• Frank Myers, CEO of S&S Activewear: “We are proud to be the exclusive distributor of American Apparel® products. By leveraging our scale, industry-leading technology, and deep customer relationships, we’re committed to delivering the brand’s full product line across our nationwide network.”
• Toby Whitmoyer, Chief Commercial Officer of S&S Activewear: “We’re excited to expand our partnership with Gildan and continue to drive sales for the American Apparel® brand... With our national reach, deep inventory, and service-first mindset, we’re ready to support the brand and deliver more value to our customers.”