Futr forms partnership with NY auto dealers

Executive Summary

• The Futr Corp. has entered into an exclusive partnership with the New York State Automobile Dealers Association (NYSADA) to serve as the exclusive loan payment optimization program under its Futr Payments 2.0 technology.
• The agreement grants Futr access to approximately 1,000 franchised dealerships across New York State through coordinated promotion via NYSADA's member network.
• The partnership aims to expand Futr's dealer-facing footprint in the US auto market, building on a previous Tax Max partnership announced in December 2025, with plans to replicate the model in other states.

Key Details

• Partnership Structure: Exclusive partnership with NYSADA for the "exclusive loan payment optimization program" under Futr Payments 2.0.
• Target Audience/Reach: Access to approximately 1,000 franchised dealerships across New York State.
• Technology Integration: Futr Payments 2.0 integrates directly with leading dealer management systems to onboard consumers seamlessly within dealership workflows.
• Value Proposition for Dealers:
  • Improved customer retention through structured payment engagement.
  • Earlier equity creation to support trade-cycle acceleration.
  • Recurring customer touchpoints extending lifetime value.
  • Seamless integration into existing Finance & Insurance (F&I) and dealership workflows.
• Data Privacy & Control: The model does not involve dealer data mining or ownership transfer; consumer financial insights are generated from customer-permissioned information, with dealers maintaining direct customer and data relationships.
• Strategic Context: This follows the Tax Max partnership announced in December 2025 and supports a scalable distribution model intended for replication across additional state and regional associations.

Notable Quotes

• "Dealers consistently ask for tools that improve affordability while strengthening long-term customer relationships... Our payment optimization partnership with NYSADA builds on the trusted biweekly model dealers already understand, while adding data-driven analytics and workflow integration that support retention, equity growth and revenue continuity." — Mindy Bruns, Chief Business Officer, Futr Payments
• "Over time, optimized payment data can integrate with Futr's broader consumer-controlled AI agent platform to help customers better understand their loan terms in clear, accessible language and build equity faster. Our approach ensures that all insights remain transparent and permission-based..." — Mindy Bruns, Chief Business Officer, Futr Payments