Management
Fluent CEO Beasley resigns; Vautrin to serve in interim

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Executive Summary
- Robert Beasley has resigned as Chief Executive Officer and Director of Fluent Corp., effective August 8, 2025, citing a mutual determination that a leadership change is in the best interest of the company.
- David Vautrin, the former Chief Commercial Officer, has been appointed as Interim Chief Executive Officer, effective immediately upon Beasley's departure.
- The Board of Directors has initiated an immediate search for a permanent CEO to help scale operations, expand the product portfolio, and pursue new growth opportunities.
Key Details
- Resignation Details: Robert Beasley resigned from his positions as CEO and Director. The resignation is effective August 8, 2025.
- Interim Appointment: David Vautrin assumes the role of Interim CEO effective August 8, 2025. Vautrin is the former Chief Commercial Officer.
- Board Action: The Board, led by Executive Chair William Smith, has commenced a search for a permanent CEO.
- Strategic Context: The leadership change is intended to support the company's transition into its next phase of growth, focusing on scaling operations and expanding the product portfolio within the cannabis industry.
- Company Operations: Fluent Corp. operates as a national cannabis consumer packaged goods company and retailer, with facilities in Florida, New York, Pennsylvania, and Texas. It employs over 700 people across eight cultivation/manufacturing facilities and 42 active retail locations.
Notable Quotes
- William Smith, Executive Chair: "On behalf of the board and the entire company, I would like to extend our sincere gratitude to Robert for his leadership and dedication during his time with the company. His contributions have been instrumental in positioning us for future growth and sustainable success... This marks the beginning of an exciting new chapter for Fluent, and we are confident in our team's ability to drive sustained growth and value creation as the cannabis industry continues to evolve and mature."
- Robert Beasley, Former CEO: "At this time, I have made the difficult decision to step away from the company as it transitions into its next phase of growth. It has been an honour to serve as chief executive officer, and I am proud of the accomplishments of our team to position Fluent for ongoing success."
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