Darelle Online launches OneKindly

Executive Summary

• Darelle Online Solutions Inc. has launched "OneKindly," a new internal division focused on providing technology solutions for non-profit organizations, with an initial emphasis on the pet care and animal welfare sectors.
• The division aims to extend Darelle’s existing online fundraising infrastructure to deliver tailored fundraising, digital raffle, and donor engagement tools designed to improve operational efficiency for non-profits.
• The expansion targets a rapidly growing market, citing a global pet care market projected to reach $496 billion by 2032 and a U.S. charitable giving market estimated at $592.5 billion in 2024.

Key Details

• New Division: OneKindly is established as an internal division of Darelle Online Solutions Inc.
• Target Market: Non-profit organizations, specifically pet-focused and animal welfare charities.
• Platform Capabilities:
  • Customizable product-based fundraising campaigns.
  • Digital raffles.
  • Donor engagement tools.
  • Tailored fundraising and engagement solutions for specialized non-profit needs.
• Market Context:
  • Global pet care market projected to reach $496 billion (U.S.) by 2032.
  • Estimated 52,000 charities in the U.S. dedicated to animal causes.
  • U.S. charitable giving market reached an estimated $592.5 billion (U.S.) in 2024.
  • Global online fundraising software market expected to grow from $8.4 billion (U.S.) in 2024 to $15.57 billion (U.S.) by 2032.
• Leadership: Alex Chieng, a director of the company, will lead the initiative. He has nearly a decade of experience in the pet health ecosystem, including scaling pet health platforms and forming strategic partnerships.

Notable Quotes

• "OneKindly represents an important evolution of our platform," said Dean Bethune, president and chief executive officer of Darelle. "By extending our technology into new non-profit verticals through an internal division, we can better support organizations with unique missions while continuing to build scalable, repeatable infrastructure for modern fundraising."