Cizzle selling Cwench Hydration in 300 Sobeys stores

Executive Summary

• Cizzle Brands Corp. has expanded the distribution of its Cwench Hydration ready-to-drink (RTD) beverages to over 300 Sobeys locations across Canada, including banners such as Sobeys, Longos, Safeway, Thrifty Foods, and Farm Boy.
• The expansion includes the launch of a new exclusive flavor, "Pink Lemon Flow," developed in collaboration with Coach Chippy, and the addition of the full product range to Sobeys' Voila grocery delivery service.
• Total distribution for Cwench Hydration now exceeds 3,300 locations globally, spanning Canada, the United States, and Europe, across various retail channels including supermarkets, convenience stores, and fitness facilities.

Key Details

• Retail Partner: Sobeys Inc. (parent entity Empire Company), covering all 10 of Canada's provinces.
• Store Count: Over 300 Sobeys locations; total global footprint exceeds 3,300 locations.
• Product SKUs:
  • Blue Raspberry
  • Rainbow Swirl
  • Tropical Flow
  • Pink Lemon Flow (New exclusive flavor for Sobeys banners)
• Delivery Channel: Full range of Cwench Hydration flavors now available via Voila, Sobeys' grocery delivery service, with fulfillment centers in Toronto, Montreal, and Calgary.
• Historical Context: Prior to this announcement, Cwench Hydration was already present in nearly half of all Farm Boy locations in Ontario (as of March 27, 2025).
• Strategic Focus: CEO John Celenza emphasizes selective retail partnerships and building relationships to achieve market leadership in hydration and sports nutrition.

Notable Quotes

• "Lockstep with the increased awareness of Cwench Hydration across Canada, we're building its presence in the grocery category. We're highly selective of which retail partners we work with and focus on building solid relationships with them. This is why we're excited to be working with Sobeys and its several well-known banners. Their footprint across Canada means that Canadians can find Cwench just about anywhere they want it. There is plenty more to come from us as we strive to become the market leader in hydration and sports nutrition for athletes of all ages." — John Celenza, Founder, Chairman and CEO