Northwire Canada EditionWednesday, July 15, 2026
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WCU 0.010 +0.0% NTH 0.160 −3.0% GGM 0.035 +0.0% FG 0.035 +0.0% EFR 17.75 −4.6% IVN 10.64 −1.2% MASS 0.090 +0.0% LIF 26.69 −1.9% CPAU 0.155 +0.0% PTX 0.105 −4.5% VENT 0.160 +0.0% ANK 0.285 −1.7% ODV 3.35 −0.6% MINK 0.105 +0.0% ZEN 0.690 +7.8% LCE 0.250 +4.2% WCU 0.010 +0.0% NTH 0.160 −3.0% GGM 0.035 +0.0% FG 0.035 +0.0% EFR 17.75 −4.6% IVN 10.64 −1.2% MASS 0.090 +0.0% LIF 26.69 −1.9% CPAU 0.155 +0.0% PTX 0.105 −4.5% VENT 0.160 +0.0% ANK 0.285 −1.7% ODV 3.35 −0.6% MINK 0.105 +0.0% ZEN 0.690 +7.8% LCE 0.250 +4.2%
M&A / Property

Cizzle launches Rocket Berry Blast flavour of Cwench

By The Northwire Desk — AI Analysis Jul 23, 2025 · 17:34 CZZL · 0.435 Cizzle Brands Corp
CZZL · Price

Executive Summary

  • Cizzle Brands Corp. launched "Rocket Berry Blast," a new flavor of its flagship sports drink, Cwench Hydration, in collaboration with Montreal Canadiens star Cole Caufield.
  • The launch follows sustained growth for Cwench Hydration since its initial release in May 2024, with the company expanding its core lineup based on the success of previous limited-run collaborations.
  • The new product is currently available through specific hockey-focused and sports retailers in Canada.

Key Details

  • Product Launch: Debut of "Rocket Berry Blast," a new flavor of Cwench Hydration described as having a "sweet and juicy taste profile."
  • Strategic Partnership: Collaboration with Montreal Canadiens right winger Cole Caufield to develop the flavor and promote it to athletes across North America.
  • Product Line Expansion:
    • Initial core flavors: Rainbow Swirl, Blue Raspberry, Berry Crush, and Cherry Lime.
    • Previous limited-run collaborations: "Tropical Flow" and "Pink Lemon Flow" (with Coach Chippy) and "Celly Freeze" (with Chippy, Austen Alexander, Coach Jeremy, Nasher, Pavel Barber, and Swaggy P).
    • "Tropical Flow" was so successful it was added to the core flavor lineup.
  • Retail Availability: Rocket Berry Blast is currently sold at:
    • Entrepot du Hockey
    • Sports Rousseau
    • Hockey Experts
    • ShopSante
    • Source for Sports
  • Company Performance: Cwench Hydration is carried in over 3,300 locations across Canada, the United States, and Europe.
  • CEO Commentary: CEO John Celenza highlighted strong growth in Quebec and expressed high expectations for the new flavor, citing the success of previous limited editions.

Notable Quotes

  • "It seems that athletes of all ages just can't get enough of Cwench Hydration, which becomes even more evident whenever we launch a new flavor. The success of Tropical Flow, Pink Lemon Flow and Celly Freeze have all blown past our already high expectations, and we expect Rocket Berry Blast to do the same." — John Celenza, Founder, Chairman, and CEO
Read the original news release →

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