Cizzle Brands launches HappiEats sport pasta

Mr. John Celenza reports CIZZLE BRANDS LAUNCHES HAPPIEATS SPORT PASTA, A PREMIUM HIGH PROTEIN, LOWER GLYCEMIC INDEX PASTA DESIGNED FOR ATHLETES OF ALL AGES Cizzle Brands Corp. has launched HappiEats sport pasta, a new product by Cizzle Brands, complementing the company's existing better-for-you product lines Cwench Hydration and Spoken Nutrition. At launch, sport pasta will be available at Shop Sante, Source for Sports, Sports Excellence and FGL Quebec. Retailers including Healthy Planet, Longo's, Fortino's, VitaCost, a division of Kroger, and Metro, will be selling sport pasta in the coming months, and the company plans to strategically leverage its other existing distribution channels in the grocery category to further commercialize sport pasta. HappiEats sport pasta is handmade in Italy using a unique four-ingredient recipe, including red lentil, white quinoa and white bean flour, all while maintaining the taste of traditional Italian pasta. It is slowly dried at low temperatures to preserve its nutritional qualities, and its formulation offers athletes of all ages easy digestion and sustained energy. Sport pasta is higher in protein and fibre than conventional pasta, making it ideal to enjoy before a workout or a game. A single serving (85 grams) of sport pasta contains 18 grams of protein and 10 grams of fibre. Sport pasta is the company's first product under the HappiEats brand, which will be the company's food banner. Cizzle Brands' founder, chairman and chief executive officer John Celenza commented: "Pasta has been a staple of most athletes' diets for years. While it's a great source of short-term energy, it's not optimal for performance because of how quickly the body metabolizes the starches. We saw this as an opportunity to build a product that tastes as great as traditional pasta, but that better serves the needs of athletes. That's why we worked closely with Andy O'Brien, our chief performance officer, to create sport pasta. With more protein and fibre than traditional pastas, the body metabolizes it more slowly, providing sustained energy that lasts, along with more protein to support muscle growth, and it tastes just like it came out of an Italian kitchen. What makes this even more exciting is that it's the first of our food products coming out under the HappiEats brands, which is going to be an essential part of the Cizzle Brands family of brands." About Cizzle Brands Corp. Cizzle Brands is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) Cwench Hydration, a better-for-you sports drink that is carried in over 4,400 locations in Canada, the United States and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF certified for sport qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. We seek Safe Harbor.