Cizzle Brands launches HappiEats sport pasta

Executive Summary

• Cizzle Brands Corp. has launched "HappiEats Sport Pasta," a premium, high-protein, lower glycemic index pasta designed specifically for athletes.
• The product is positioned as the inaugural item under the new "HappiEats" food banner, complementing existing lines Cwench Hydration and Spoken Nutrition.
• Initial distribution is secured at select retailers, with plans to expand to major grocery chains in the coming months.

Key Details

• Product Composition: Handmade in Italy using a unique four-ingredient recipe including red lentil, white quinoa, and white bean flour.
• Nutritional Profile: A single serving (85 grams) contains 18 grams of protein and 10 grams of fiber; slowly dried at low temperatures to preserve nutritional qualities.
• Target Market: Athletes of all ages, marketed for easy digestion and sustained energy rather than quick starch metabolism.
• Initial Retailers: Shop Sante, Source for Sports, Sports Excellence, and FGL Quebec.
• Upcoming Retailers: Healthy Planet, Longo's, Fortino's, VitaCost (Kroger division), and Metro.
• Strategic Context: The launch leverages existing distribution channels in the grocery category to commercialize the new HappiEats brand.

Notable Quotes

• John Celenza (Founder, Chairman, and CEO): "Pasta has been a staple of most athletes' diets for years. While it's a great source of short-term energy, it's not optimal for performance because of how quickly the body metabolizes the starches. We saw this as an opportunity to build a product that tastes as great as traditional pasta, but that better serves the needs of athletes... What makes this even more exciting is that it's the first of our food products coming out under the HappiEats brands, which is going to be an essential part of the Cizzle Brands family of brands."