Cizzle Brands' Cwench Hydration available at Loblaw

Mr. John Celenza reports CIZZLE BRANDS LAUNCHES CWENCH HYDRATION IN 149 LOCATIONS OF LOBLAWS, ZEHRS AND REAL CANADIAN/ATLANTIC SUPERSTORE Cizzle Brands Corp.'s Cwench Hydration is being carried by major banners of Loblaw Companies Ltd. including Loblaw (and its related banners, including Zehrs and Your Independent Grocer), as well as Real Canadian Superstore and Atlantic Superstore. A total of 149 locations are carrying the blue raspberry, tropical flow and rainbow swirl flavours of Cwench Hydration in the ready-to-drink format. Cwench Hydration was launched in late May of 2024 and has gained prominence across North America as the official hydration partner of USA Hockey and the official sports drink of the NHL's Ottawa Senators. Cwench Hydration is available in over 4,400 locations across Canada, the United States and Europe as part of a strategic commercialization playbook by Cizzle Brands to build out the market share of Cwench Hydration in the sports drink category. The company expects that the availability of Cwench through LCL's banners will help it further increase market share in the category in both new and existing markets across the country. The LCL ecosystem includes the PC Express grocery pickup and delivery platform, through which customers can include Cwench Hydration in orders placed at participating stores. LCL is Canada's food and pharmacy leader with more than 2,400 stores across Canada. This network reaches the vast majority of Canadian households, with 90 per cent of Canada's population living within 10 kilometres of one of LCL's locations. Cizzle Brands' founder, chairman and chief executive officer John Celenza commented: "We are very excited that Cwench Hydration is now being offered through several of Loblaw's top retail banners. This is a significant milestone for Cwench Hydration as a Canadian-made product, gaining representation in one of the country's most prominent supermarket chain. This is the latest step in our playbook as we work to scale Cwench's footprint in key markets, and we're still in the early innings of this journey." About Cizzle Brands Corp. Cizzle Brands is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) Cwench Hydration, a better-for-you sports drink that is carried in over 4,400 locations in Canada, the United States and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF certified for sport qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. We seek Safe Harbor.