Cizzle Brands' Cwench Hydration available at Loblaw

Executive Summary

• Cizzle Brands Corp. has launched its Cwench Hydration product line into 149 locations across major Loblaw Companies Ltd. (LCL) banners, including Loblaw, Zehrs, Real Canadian Superstore, and Atlantic Superstore.
• This distribution deal expands Cwench Hydration's retail footprint, which already exceeds 4,400 locations across Canada, the United States, and Europe, leveraging LCL's network of over 2,400 stores.
• The partnership includes integration with LCL’s PC Express grocery pickup and delivery platform, aiming to increase market share in both new and existing markets.

Key Details

• Retail Partners: Loblaw Companies Ltd. (LCL) banners, specifically Loblaw, Zehrs, Your Independent Grocer, Real Canadian Superstore, and Atlantic Superstore.
• Store Count: 149 specific locations initially carrying the product.
• Product Details: Cwench Hydration in ready-to-drink format, featuring blue raspberry, tropical flow, and rainbow swirl flavors.
• Existing Footprint: Cwench Hydration is currently available in over 4,400 locations across Canada, the US, and Europe.
• Strategic Context: Cwench Hydration is the official hydration partner of USA Hockey and the official sports drink of the NHL's Ottawa Senators.
• Digital Integration: Product will be available via LCL’s PC Express grocery pickup and delivery platform.
• Market Reach: LCL’s network reaches 90% of Canada’s population, with 90% of households living within 10 kilometers of an LCL location.

Notable Quotes

• John Celenza, Founder, Chairman and CEO of Cizzle Brands Corp.: "We are very excited that Cwench Hydration is now being offered through several of Loblaw's top retail banners. This is a significant milestone for Cwench Hydration as a Canadian-made product, gaining representation in one of the country's most prominent supermarket chain. This is the latest step in our playbook as we work to scale Cwench's footprint in key markets, and we're still in the early innings of this journey."