Cizzle's Cwench, HappiEats pasta available at Popeye's

Executive Summary

• Cizzle Brands Corp. has secured a distribution agreement with Popeye's Supplements Canada, placing its Cwench Hydration and HappiEats Sport Pasta products in 91 of the retailer's locations nationwide.
• This partnership marks Cizzle Brands' first major entry into the specialty supplement retail channel in Canada, targeting fitness and performance-driven consumers.
• The expansion builds upon the company's existing national retail presence, which includes placements in over 1,270 locations across Petro-Canada, Sobeys, Circle K, and Loblaw Company Ltd. earlier this year.

Key Details

• Retail Partner: Popeye's Supplements Canada, described as the country's leading retailer for sports nutrition supplements with over 140 stores coast to coast.
• Products Placed:
  • Cwench Hydration: A hydration product containing natural ingredients, no sugar, six-plus electrolytes, and essential minerals.
  • HappiEats Sport Pasta: A high-protein, lower-glycemic index pasta made from heirloom Italian durum wheat, red lentil, white quinoa, and white bean powder.
• Store Count: 91 Popeye's Supplements Canada locations.
• Strategic Context: The deal provides direct access to engaged athletes, gym-goers, and health enthusiasts, aligning with Cizzle Brands' retail expansion strategy.
• Previous Retail Footprint:
  • Over 500 Petro-Canada locations.
  • 300 Sobeys locations.
  • 320 Circle K locations.
  • 150 Loblaw Company Ltd. locations.
• Overall Brand Reach: Cwench Hydration is currently carried in over 5,300 locations across Canada, the United States, and Europe.

Notable Quotes

• "Popeye's Supplements is the gold standard in sports nutrition retail in Canada," said John Celenza, founder, chairman and chief executive officer of Cizzle Brands. "Having Cwench and Sport Pasta on their shelves gives us direct access to the country's most engaged athletes, gym-goers and everyday health enthusiasts -- the people who care about what goes into their bodies and demand more from their food and hydration products."