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M&A / Property

Cineplex Completes Sale of Cineplex Digital Media

By The Northwire Desk — AI Analysis Nov 07, 2025 · 09:00 CGX · 11.89 CINEPLEX INC.
CGX · Price

Executive Summary

  • Cineplex Inc. has completed the sale of its digital place-based media division, Cineplex Digital Media (CDM), to Creative Realities, Inc. (CRI) for $70 million in cash.
  • As part of the transaction, Cineplex Media has entered into a long-term agreement to remain the exclusive advertising sales agent for CDM’s digital-out-of-home networks across Canada.
  • Cineplex will retrospectively classify CDM as discontinued operations for all reporting periods up to the closing date.

Key Details

  • Transaction Structure: Acquisition of all issued and outstanding common shares of Cineplex Digital Media (CDM).
  • Buyer: Creative Realities, Inc. (CRI), a U.S.-based digital signage solutions and experiences company.
  • Purchase Price: $70 million in cash, subject to customary post-closing adjustments.
  • Strategic Agreement: Cineplex Media retains the role of exclusive advertising sales agent for CDM operated digital-out-of-home networks across Canada via a long-term agreement.
  • Accounting Treatment: CDM is presented as discontinued operations on a retrospective basis for all reporting periods up to the closing date.

Notable Quotes

  • No direct quotes from executives were included in the provided text.
Read the original news release →

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