Bragg extends player account platform deal in Croatia

Executive Summary

• Bragg Gaming Group Inc. has extended a comprehensive four-year turnkey solution and player account management (PAM) platform agreement with Senator Group, a leading online casino operator in Croatia.
• The agreement includes the provision of Bragg’s PAM platform, an extensive library of proprietary and aggregated casino games, Fuze player engagement tools, and fully managed marketing and operational services.
• The partnership supports Bragg’s strategic expansion in southeastern Europe and aligns with its AI-first initiatives, utilizing predictive modeling to help operators navigate anticipated regulatory changes in Croatia.

Key Details

• Parties Involved: Bragg Gaming Group Inc. (Supplier) and Senator Group (Operator, online casino market leader in Croatia).
• Contract Duration: Four-year extension.
• Scope of Services:
  • Comprehensive Player Account Management (PAM) platform.
  • Extensive library of proprietary, exclusive, and aggregated casino games.
  • Award-winning Fuze player engagement tools.
  • Fully managed marketing and operational services.
• Strategic Context:
  • Solidifies Bragg’s position as a leading iGaming supplier in Croatia and southeastern Europe.
  • Anticipated expansion into other emerging markets to strengthen Senator Group's market presence.
• Technology & AI Integration:
  • Collaboration with Golden Whale to support Bragg’s goal of becoming an AI-first company by 2027.
  • Development of technology to assist operators in meeting anticipated regulatory changes in Croatia.
  • Current offering includes predictive modeling for monitoring player behavior via the "Bragg AI brain."
  • Planned future rollout of additional predictive modeling-based products.
• Regulatory Compliance Features:
  • PAM platform features hyperpersonalization to maintain player engagement within the limits of Croatia's proposed restrictions.
  • Utilizes AI-driven data to deliver specific content to existing player segments, facilitating retention strategies compliant with local moderate marketing standards.

Notable Quotes

• Matevz Mazij, CEO of Bragg Gaming Group: "Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone for Bragg, establishing a strong position as an iGaming supplier in southeastern Europe. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Croatia represents a major European opportunity. This partnership is a testament to the power of our complete platform, content and player engagement ecosystem, and we are confident in Senator Group's ability to grow."
• Dimitar Deskoski, CEO of Senator Croatia: "Bragg has proven to be an invaluable partner, and the fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform's proven ability to deliver market-leading results."